Like many other business sectors, the travel industry has adopted Twitter as a medium for B2C communication. But how are they using it and how can you benefit?
JetBlue, one of the most followed Twitter members, offers Twitter-based customer service (note: they even present the name of the customer support agent currently on duty).
By means of their Twitter profile, Southwest Airlines manages non-official and sometimes amusing discussions with their customers.
United Airlines is now jumping on the bandwagon, offering “Twares,” which, as you might have already guessed, are exclusive, time-sensitive fare offers from United to its Twitter followers. You’ve already missed the first few specials, but don’t fret, a “Mileage Plus Special Offer” is still available – a customer rewards program where consumers can register for and collect a “small bonus” when United’s Twitter account hits 10,000 followers – a token of United’s appreciation.
The UA marketing tactic is quite elegant in its approach, offering up a set number of special fares exclusively to Twitter users, because you need to follow them closely if you want to have any chance of getting the deal.
Travel is a multi-billion dollar industry and the companies in this space are using social media tools more often as they look for cost-efficient marketing techniques in this cool economy.
Listed below are a few other Twitter players who hold a big stake in the travel industry:
Luxury Las Vegas
Twitter Name: LuxorLV
Marriott International Hotels and Resorts
Twitter Name: MarriottIntl
Carnival Cruise Lines
Twitter Name: CarnivalCruise
Hertz
Twitter Name: ConnectByHertz
Vince Bucciachio is Social Media Marketing Specialist with over 6 years of intensive experience creating successful campaigns in multiple industries. Head over to his blog, Musings of a Social Media Guru, for the latest Web 2.0 news.

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